"Parents based in North London wants to find an remarkable and experienced instructor to guide their smallest child on his initial journey to turning into an English gentleman."
Upon seeing this listing, you might easily miss the phrase "initial stages" as simple a turn of phrase.
But, it could be the most important part of this unusual employment listing, as it seeks to hire a mentor for a 12-month-old.
Numerous of submissions have already been sent in since the anonymous family advertised their request for the £180k-a-year tutor, who needs to be "an exceptional individual".
During the past few weeks, the post has attracted interest across the press, with many wondering why?
Progressive Approach
A tutoring expert, CEO and founder of Tutors International, which is helping the family in their search, said that in spite of early doubt, he viewed the plan "forward-looking", and "progressive".
When he consulted the family, he noted they understood the atypical character of their demand, and how immature their son is.
However, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had postponed until their older child was five, and by that stage "cultural bias had already become established".
What exactly does the family refer to by "cultural bias"?
It's "all-encompassing", Adam responded. "How you eat, how you speak".
He stated the elder child had absorbed "extremely delicate, body language" from the family, and had taken on their cultural norms. The family informed the consultant they did not want the same situation to repeat itself with their new baby.
The intention: To engage a British tutor, who should speak with standard English accent, to shape the baby from day one.
Natural Absorption
"Much of the development at the outset here is somewhat osmotic," explained the expert.
It's through this natural absorption that the family are aiming the child will pick up the British traits they aim to instil.
The consultant said the tutor must be somebody who studied at "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The educator simply needs to be the right kind of person, they'll be carrying out things they don't even know they're doing, simply by nature," he added.
Expense Not a Factor
The family told Adam the successful candidate should ideally also have familiarity of or passion in equestrian activities, alpine skiing, artistic pursuits and musical activities so as to inspire the child in a wide range of interests.
More than that though, he said the family wanted the tutor to enrol the child on a variety of lessons so the child would be "horseback riding and learning an tool by the time they are around three years old".
In the family's minds, guiding their son grow into a "English gentleman" will lead to achievement and open doors.
"For all the advantages and disadvantages of that, because it's undoubtedly a class statement," he comments.
However, in spite of all this tutelage in "Britishness", would the child pick up what is termed cultural bias from the international family he lives with regardless?
"Certainly", replied the CEO. "The family understand this might not succeed, but they've just taken the attitude of, 'let's give it a go and let's go as early as we can', because the price of it is not relevant," he said.
Impractical
A number of in the education sector who share those doubts.
Peter Cui, chief executive of an educational organization, who provides personal educators, stated that "the journey of becoming bicultural, or actually, forming one's identity, is something that must be lived into, not designed."
He noted that he had emigrated from the Far East to the United Kingdom at the period of seven, and had been educated experiencing and living dual heritages. He went on to study at the University of Cambridge.
"The idea that a single person can act as a embodiment of Britishness, a person who can in some way transfer the attributes of a British gentleman onto a one-year-old child, appears idealistic and unrealistic," he wrote.
"From my perspective, employing a quintessentially UK tutor from infancy will not automatically achieve the outcome they want.
"I never had that kind of mentor, and nevertheless I have been lucky enough to enjoy numerous of the experiences they desire for their son."
He added: "The fact is, cultural identity cannot be imposed from the outside; it must be chosen, and it must be internally driven."
Buying Britishness
Certainly, Britishness is something the expert believes can be taught – and commercialized.
"I believe the reality that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating
